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The social media and mobile revolution has sought to innovate and optimize communication by conveniently delivering relevant and valuable content, and attracting and engaging audiences through a variety of digital mediums. In recent years, video content has been on the leading edge of this movement because of its potential for communicating in depth content in such a short period of time, requiring very little effort from online users. In the past, advertising and promotions was mostly done through print and word of mouth and at best controlled content via radio or television that would appeal to a broad audience. Small to medium sized businesses did not have the creative edge they do now with platforms such as YouTube, Daily Motion and Vimeo to generate leads and foster grass-roots guerrilla internet marketing campaigns as they do now. Online video streaming has completely changed the marketplace by exposing the public to new desires they never knew they had. Sound, motion and interaction through video leaves a lasting impression more so than print. With the advantage of real-time, face-to-face engagement you can build better foundations with potential customers and clients. Online video content encourages a more transparent and memorable approach to customer outreach. It is estimated that on a website like Facebook alone approximately 20 million videos are uploaded every month and 2 billion videos are viewed. It is estimated that by 2013 90% of web traffic will be on video, 38% of search results will contain video and 78% of web users will watch video. Video is driving social media and therefore business marketing. By fostering video media for your business, you can increase your SEO and expand your website’s viewership much more rapidly than any other method. Cuzin productions can assist your company with all aspects of your Internet Marketing including the development of video content for your website, contact us for a free consultation.
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